Senior Analyst, Measurement & Attribution

Dentsu

Chicago, United States
Base: $78,000-$107,000; bonus/equity: not specifie...
Fully remote
Attribution modeling capabilities
Data science techniques
Marketing activities examination
You will play an important role in our US-based attribution modeling capabilities, using data science techniques to examine marketing activities and estimate their growth to our clients

Job Summary

  • You will play an important role in our US-based attribution modeling capabilities, using data science techniques to examine marketing activities and estimate their growth to our clients.
  • Responsibilities include managing data collection, developing reports, implementing and refining attribution models, and interpreting model estimates and diagnostics.
  • Benefits available include medical, vision, and dental insurance, life insurance, disability insurance, 401k, flexible paid time off, paid holidays, sick and safe leave, and parental leave.

Matching Summary

You will play an important role in our US-based attribution modeling capabilities, using data science techniques to examine marketing activities and estimate their growth to our clients.

Salary

Base: $78,000-$107,000; Bonus/Equity: Not specified; Benefits: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave

Skills & Requirements

Must-have

  • attribution modeling capabilities
  • data science techniques
  • marketing activities examination
  • Media Mix Optimization
  • Marketing Mix Modeling
  • Analysis of Covariance
  • Cluster Analysis
  • disaggregate event-stream data

Nice-to-have

  • inspire creativity
  • promote innovation in analytics
  • exceed client expectations
  • strategic evolution
  • collaboration with teammates
  • spark ideas and strengthen teams

Key Requirements

  • 2+ years of experience measuring marketing effectiveness
  • Experience with TV, digital media, and CRM data
  • Knowledge of statistics/data science techniques
  • Advanced modeling skills with Python and R
  • Cloud environment experience (GCP and AWS)
  • Experience presenting information to various audiences

Work Rights

Not specified

Tailored Resume

Cover Letter