Paid Search Manager

Backcountry

Cottonwood Heights, UT, United States
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Paid search strategy
Paid search execution
Paid search optimization
** Backcountry is seeking a Paid Search Manager to oversee the strategy, execution, and optimization of paid search channels for its multi-brand portfolio. The role emphasizes collaboration and aims to drive profitable revenue while enhancing customer acquisition through disciplined testing and optimization. **

Job Summary

  • At Backcountry, our mission is to connect people to their passions.
  • This person will own the strategy, optimization, and reporting of our paid search programs to maximize profitable revenue at or above target ROAS thresholds.
  • This is a highly collaborative execution role with significant impact on revenue, profitability, and new customer acquisition efficiency.

Matching Summary

Match Score: 75

** Backcountry is seeking a Paid Search Manager to oversee the strategy, execution, and optimization of paid search channels for its multi-brand portfolio. The role emphasizes collaboration and aims to drive profitable revenue while enhancing customer acquisition through disciplined testing and optimization. **

Skills & Requirements

Must-have

  • paid search strategy
  • paid search execution
  • paid search optimization
  • paid search reporting
  • profitable revenue maximization
  • target ROAS thresholds

Nice-to-have

  • disciplined testing
  • smart automation
  • granular optimization
  • new customer acquisition efficiency

Key Requirements

  • Paid Search Manager role
  • report into Sr. Director Performance Marketing

Work Rights

Not specified

Tailored Resume

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