Senior Digital & Social Media Manager

Diageo

Mexico City, Mexico
Digital share of voice
Social engagement
Data capture
The Digital & Social Media Senior Manager is the strategic owner of Diageo Mexico’s digital ecosystem — leading end-to-end planning, execution and performance optimization across social platforms, CRM, retail media and performance channels

Job Summary

  • The Digital & Social Media Senior Manager is the strategic owner of Diageo Mexico’s digital ecosystem — leading end-to-end planning, execution and performance optimization across social platforms, CRM, retail media and performance channels.
  • This role goes beyond campaign delivery. It is about driving measurable business impact through digital Share of Voice, social engagement, data capture, and return on investment.
  • Join us to create a career worth celebrating.

Matching Summary

The Digital & Social Media Senior Manager is the strategic owner of Diageo Mexico’s digital ecosystem — leading end-to-end planning, execution and performance optimization across social platforms, CRM, retail media and performance channels.

Skills & Requirements

Must-have

  • Digital Share of Voice
  • social engagement
  • data capture
  • return on investment
  • paid social
  • organic social
  • CRM
  • retail media
  • performance channels
  • full-funnel investment strategy

Nice-to-have

  • digital innovation
  • AI tools
  • evolving consumer behaviour
  • digital-first thinking
  • inclusive culture

Key Requirements

  • 8+ years of experience
  • handling agency ecosystems
  • cross-functional partners
  • Deep expertise across Paid & organic social strategy
  • CRM platforms
  • CDPs
  • Retail media & eCommerce media
  • Performance measurement and dashboard development
  • Strong analytical and commercial skill
  • operating within global-to-local marketing models

Work Rights

Not specified

Tailored Resume

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