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CSL Limited is seeking a Brand Manager Digital in Munich to develop and implement multi-channel marketing strategies for its vaccine portfolio. The ideal candidate should have 3-5 years of experience in brand management or digital marketing within the pharmaceutical industry, and the role emphasizes cross-functional collaboration and innovation.
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Job Summary
Design and execute data-driven, multi-channel marketing strategies to deliver relevant content to healthcare professionals and key stakeholders.
Act as a digital and innovation ambassador, driving new ways of working and inspiring digital adoption, especially within the field force.
Align brand and digital strategies with Sales, Medical, Market Access, Operations, and other key partners to optimize engagement and overall performance.
Matching Summary
Match Score: 75
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CSL Limited is seeking a Brand Manager Digital in Munich to develop and implement multi-channel marketing strategies for its vaccine portfolio. The ideal candidate should have 3-5 years of experience in brand management or digital marketing within the pharmaceutical industry, and the role emphasizes cross-functional collaboration and innovation.
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Skills & Requirements
Must-have
data-driven multi-channel marketing
customer journey optimization
digital adoption
CRM systems
performance monitoring
Nice-to-have
innovation ambassador
continuous improvement mindset
public health contribution
Key Requirements
University degree in Business, Science, IT, or related field
3-5 years of experience in brand management or digital marketing
Pharmaceutical/healthcare industry experience
Strong knowledge of multi-channel marketing, CRM, and data-driven engagement