The Associate Director will lead Omnichannel go-to-market efforts and work with analytic professionals and external agencies to deliver relevant information, solutions, and services to customers
Job Summary
The Associate Director will lead Omnichannel go-to-market efforts and work with analytic professionals and external agencies to deliver relevant information, solutions, and services to customers.
Key responsibilities include defining omnichannel media strategies, improving go-to-market capabilities, and leveraging new capabilities in an Agile setting to execute engagement strategies.
The role requires leveraging business strategy, brand segmentation, and consumer insights to develop omnichannel go-to-market strategies and longitudinal engagement plans.
Matching Summary
The Associate Director will lead Omnichannel go-to-market efforts and work with analytic professionals and external agencies to deliver relevant information, solutions, and services to customers.
Salary
Base: $142,400.00 - $224,100.00; Bonus/Equity: Eligible for annual bonus and long-term incentive; Benefits: Comprehensive package including medical, dental, vision, retirement, paid holidays, vacation, and sick days
Skills & Requirements
Must-have
Omnichannel go-to-market strategies
Consumer digital strategy/execution
Data-driven insights
Agile setting
Cross-functional collaboration
Nice-to-have
Innovative mindset
Adaptive to change
Experimentation and risk taking
Key Requirements
Minimum of seven (7) years of strategic marketing and campaign design experience
Consumer digital strategy/execution (inclusive of TV experience)
BA/BS degree required
3x days per week in Upper Gwynedd, PA office required