Marketing And Sales Research Director

WBRE/WYOU

Wilkes-Barre, Pennsylvania, United States
Fully remote
Audience measurement oversight
Comscore ad impact adobe analytics
Wide orbit media sales experience
The role involves overseeing audience measurements for both broadcast and digital platforms within the Wilkes-Barre/Scranton or Harrisburg-Lancaster-York areas

Job Summary

  • The role involves overseeing audience measurements for both broadcast and digital platforms within the Wilkes-Barre/Scranton or Harrisburg-Lancaster-York areas.
  • The incumbent will provide valuable research data to Sales, News, and Promotions departments by compiling ratings, trends, and analysis.
  • This is an on-site position requiring daily presence at either the Wilkes-Barre or Harrisburg location to manage station activities and client meetings.

Matching Summary

The role involves overseeing audience measurements for both broadcast and digital platforms within the Wilkes-Barre/Scranton or Harrisburg-Lancaster-York areas.

Skills & Requirements

Must-have

  • Audience measurement oversight
  • Comscore Ad Impact Adobe Analytics
  • Wide Orbit Media Sales experience
  • Client presentation skills
  • Digital campaign management

Nice-to-have

  • Problem-solving and deductive reasoning
  • Team collaboration with account executives
  • High proficiency in Microsoft Office
  • Ability to work under pressure

Key Requirements

  • Bachelor's Degree or equivalent experience
  • 2-3 years media research experience
  • Knowledge of Wide Orbit and Adobe Analytics
  • Proficiency in Microsoft Office products

Work Rights

Not specified

Tailored Resume

Cover Letter