Senior Marketing Manager, Home Buying - 12 Month Secondment
Commonwealth Bank
End-to-end home loan acquisition
Go-to-market activity ownership
Creative and media performance focus
Own and deliver end-to-end home loan acquisition and go-to-market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals
Job Summary
Own and deliver end-to-end home loan acquisition and go-to-market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals.
The role requires a highly experienced marketer who can deliver strategy development, insights, creative, media, optimisation and reporting skillsets.
As part of the Retail Marketing team, the role will work closely with Product, Brand, Compliance and various stakeholders across the business to deliver world-class marketing campaigns with creative flair.
Matching Summary
Own and deliver end-to-end home loan acquisition and go-to-market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals.
Skills & Requirements
Must-have
End-to-end home loan acquisition
Go-to-market activity ownership
Creative and media performance focus
Strategy development and insights
Media, optimisation and reporting skillsets
Cost per lead and acquisition tracking
Customer-centric marketing initiatives
Nice-to-have
Courageous and exceptional marketing team
Cutting-edge marketing technology
Inclusive and respectful culture
Flexible working options
Key Requirements
Depth of ATL channel creative strategy and execution
Through-the-line marketing strategy and execution
Paid media strategy and execution experience
Digital marketing and performance marketing strategy