Product Growth Manager (Educational App)

STUDY TRUST INTERNATIONAL (SINGAPORE) PTE. LTD.

Woodlands, Singapore
Omnichannel marketing execution
App store optimization (aso)
User lifecycle management
This role focuses on driving user acquisition and brand awareness through omnichannel marketing initiatives across app stores and social media

Job Summary

  • This role focuses on driving user acquisition and brand awareness through omnichannel marketing initiatives across app stores and social media.
  • The successful candidate will manage end-to-end app operations including activation, retention, and monetization while optimizing user funnels.
  • Strong command of both English and Chinese is required to effectively support content strategies and engage with the target user community.

Matching Summary

This role focuses on driving user acquisition and brand awareness through omnichannel marketing initiatives across app stores and social media.

Skills & Requirements

Must-have

  • Omnichannel marketing execution
  • App store optimization (ASO)
  • User lifecycle management
  • Data analysis with Google Analytics
  • Chinese language proficiency

Nice-to-have

  • Experience in education sector
  • Livestream campaign management
  • Cross-functional collaboration skills
  • Interest in digital products
  • Community engagement strategies

Key Requirements

  • Diploma or Bachelor's degree in Marketing, Business, or Education
  • 2-5 years of experience in app operations or digital marketing
  • Hands-on experience with paid ads and content marketing
  • Familiarity with data analysis tools like Firebase or Google Analytics

Work Rights

Not specified

Tailored Resume

Cover Letter