Digital Product Owner (marketing Technology)

152

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5-8 years digital product ownership experience
Jira user story and acceptance criteria writing
Tag management system knowledge (adobe launch/gtm)
** Columbia Sportswear is seeking a Digital Product Owner to manage and prioritize the product backlog for their marketing technology initiatives. The ideal candidate should have a strong background in digital product ownership, marketing operations, and experience working within globally distributed teams. **

Job Summary

  • The Digital Product Owner creates and prioritizes the backlog based on overall strategy to drive digital transformation across global brands.
  • This role requires deep marketing literacy to bridge the gap between retention strategies and technical data capture requirements.
  • Success depends on mastering async communication to effectively lead a globally distributed US-India team without proximity bias.

Matching Summary

Match Score: 75

** Columbia Sportswear is seeking a Digital Product Owner to manage and prioritize the product backlog for their marketing technology initiatives. The ideal candidate should have a strong background in digital product ownership, marketing operations, and experience working within globally distributed teams. **

Skills & Requirements

Must-have

  • 5-8 years digital product ownership experience
  • Jira user story and acceptance criteria writing
  • Tag management system knowledge (Adobe Launch/GTM)
  • Email marketing platform implementation (Braze/Klaviyo)
  • SMS marketing campaign workflow expertise
  • Paid media attribution concepts (UTM/pixels)
  • Global distributed team collaboration experience

Nice-to-have

  • Scrum Master or Product Owner certification
  • Marketing analytics platform proficiency (Adobe Analytics)
  • A/B testing and experimentation tool familiarity
  • Consent and privacy regulation experience (GDPR/CCPA)
  • Salesforce Commerce Cloud or Azure microservices background
  • Hands-on tag layer implementation skills

Key Requirements

  • Bachelor's Degree in Business or Computer Science
  • 5-8 years professional experience in digital product ownership
  • Direct ownership of product backlog in Jira
  • Experience working with geographically separated teams

Work Rights

Not specified

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