Senior Lifecycle Marketing Manager, Home Equity

SoFi

San Francisco, CA, US
Base pyy range listed below; final offer determine...
On-site
8+ years d2c lifecycle management experience
Hands-on crm/marketing automation tools like braze
Deep knowledge of a/b testing methodologies
This role involves leading the development of automated multi-channel workflows based on member behaviors to drive incremental business growth

Job Summary

  • This role involves leading the development of automated multi-channel workflows based on member behaviors to drive incremental business growth.
  • The successful candidate will partner with Product, Creative, and Data Science teams to steer cross-functional initiatives in a high-growth vertical.
  • SoFi offers competitive benefits and is committed to an inclusive culture with reasonable accommodations available for candidates with disabilities.

Matching Summary

This role involves leading the development of automated multi-channel workflows based on member behaviors to drive incremental business growth.

Salary

Base pay range listed below; Final offer determined by experience, skills, and location; Comprehensive benefits available

Skills & Requirements

Must-have

  • 8+ years D2C lifecycle management experience
  • Hands-on CRM/marketing automation tools like Braze
  • Deep knowledge of A/B testing methodologies
  • Experience leveraging AI-driven insights
  • Proven track record optimizing down-funnel conversion

Nice-to-have

  • Genuine interest in lending and home equity space
  • MBA or other advanced degrees
  • Previous experience in finance or banking
  • Experience with Excel and SQL

Key Requirements

  • 8+ years of D2C lifecycle management
  • Experience in regulated industry such as FinTech or banking preferred
  • Advanced degree (MBA) considered a plus

Work Rights

Not specified

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