Senior Director, Coca-cola Trademark Category Turkiye

Coca-Cola

Istanbul, Turkey
Coca-cola trademark category management
Annual business plan execution
P&l accountability
Drive Turkiye CCTM marketing performance and ROI with P&L accountability

Job Summary

  • Drive Turkiye CCTM marketing performance and ROI with P&L accountability.
  • Define and execute the CCTM ABP agenda through thought leadership on frontier marketing and innovation.
  • Develop an engaged team of high performers and world-class marketers.

Matching Summary

Drive Turkiye CCTM marketing performance and ROI with P&L accountability.

Skills & Requirements

Must-have

  • Coca-Cola Trademark Category management
  • Annual Business Plan execution
  • P&L accountability
  • Frontier marketing leadership
  • Data and tech-enabled marketing
  • Integrated flywheel execution

Nice-to-have

  • Growth mindset and curiosity
  • Servant leadership commitment
  • Commercial acumen and RGM experience

Key Requirements

  • 12+ years marketing and leadership experience
  • Experience in insight & analytics
  • Experience in brand/portfolio strategies
  • Experience in innovation management
  • Experience in complex marketing programs
  • Experience in P&L ownership
  • Experience leading cross-functional teams
  • Experience leveraging Digital/Data

Work Rights

Not specified

Tailored Resume

Cover Letter