Sr. Demand Generation Manager

Workday

Home Office, USA
Base: $115,200 usd - $204,700 usd; bonus/equity: m...
Fully remote
Own pipeline contribution targets
Lead email, media, paid programs
Own planning and execution of webinars
Workday is seeking a Sr. Demand Generation Manager to lead the development and execution of integrated marketing programs that drive qualified pipeline and support revenue growth. The ideal candidate will have extensive experience in demand generation, campaign strategy, and performance tracking, thriving in a collaborative and fast-paced environment

Job Summary

  • We’re obsessed with making hard work pay off, for our people, our customers, and the world around us.
  • The Global COE Marketing team drives demand generation strategy across all regions — AMER, EMEA, and APJ — fueling qualified pipeline that directly supports revenue growth.
  • In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul.

Matching Summary

Match Score: 85

Workday is seeking a Sr. Demand Generation Manager to lead the development and execution of integrated marketing programs that drive qualified pipeline and support revenue growth. The ideal candidate will have extensive experience in demand generation, campaign strategy, and performance tracking, thriving in a collaborative and fast-paced environment.

Salary

Base: $115,200 USD - $204,700 USD; Bonus/Equity: May be eligible for bonus plan or commission/bonus and annual stock grants; Benefits: Comprehensive benefits

Skills & Requirements

Must-have

  • Own pipeline contribution targets
  • Lead email, media, paid programs
  • Own planning and execution of webinars
  • Deliver weekly demand generation performance summaries
  • Maintain campaign KPI dashboard
  • Proactive communication cadence with regional counterparts

Nice-to-have

  • Curious minds and courageous collaborators
  • Sun-drenched optimism and drive
  • Integrity, empathy, and shared enthusiasm
  • Bold ideas and genuine care

Key Requirements

  • 8+ years of experience with demand generation
  • 8+ years of experience in revenue tracking
  • Extensive experience in end-to-end ownership of webinars
  • Proficiency in campaign execution and data hygiene
  • Experience in strategic planning and campaign planning

Work Rights

Not specified

Tailored Resume

Cover Letter