Strategist, Brand Experience

Meijer

Grand Rapids, MI, United States
Brand narrative development
Integrated marketing briefs
Customer insights translation
The Brand Experience & Marketing Operations team ensures brand strategy, category priorities, and marketing execution operate as one cohesive system

Job Summary

  • The Brand Experience & Marketing Operations team ensures brand strategy, category priorities, and marketing execution operate as one cohesive system.
  • The Brand Experience Strategist supports the development of brand narratives, category storylines, and integrated briefs that guide enterprise and seasonal marketing efforts.
  • Meijer offers career and community opportunities centered around leadership, personal growth and development, with benefits including weekly pay, scheduling flexibility, and paid education assistance.

Matching Summary

The Brand Experience & Marketing Operations team ensures brand strategy, category priorities, and marketing execution operate as one cohesive system.

Skills & Requirements

Must-have

  • Brand narrative development
  • Integrated marketing briefs
  • Customer insights translation
  • Cross-functional alignment
  • Retail/category strategy
  • Go-to-market planning

Nice-to-have

  • Customer-centered marketing
  • Omnichannel storytelling
  • Navigating ambiguity
  • Growth mindset
  • Analytical curiosity

Key Requirements

  • Bachelor's degree in Marketing, Business, Communications, or related field
  • 3-5+ years in brand strategy, category marketing, or integrated marketing planning
  • Experience turning insights into narratives
  • Experience developing briefs
  • Experience guiding cross-functional teams
  • Ability to influence without authority

Work Rights

Not specified

Tailored Resume

Cover Letter