Senior Director Digital Customer Engagement Marketing

Shelter Home Mortgage LLC

Multiple Locations
Base: 119,600.00 - 219,120.00; bonus/equity: bonus...
On-site
Digital customer engagement marketing
Non-loan feature marketing roadmap
Customer journey design
Newrez is seeking a Senior Director of Digital Customer Engagement Marketing to lead the marketing strategy for non-loan products, focusing on enhancing customer journeys through personalized, data-driven approaches. The ideal candidate should possess extensive experience in lifecycle marketing and digital strategies within consumer financial services

Job Summary

  • This role is responsible for defining and executing the E2E non-loan feature marketing roadmap, and E2E customer journey for tenured customers.
  • Develop and lead integrated, personalized messaging roadmap for reinforcement (supporting, secondary, omnibus) outside of core engagement marketing communications.
  • We offer benefits, programs, and perks that support you in every aspect of your life.

Matching Summary

Match Score: 85

Newrez is seeking a Senior Director of Digital Customer Engagement Marketing to lead the marketing strategy for non-loan products, focusing on enhancing customer journeys through personalized, data-driven approaches. The ideal candidate should possess extensive experience in lifecycle marketing and digital strategies within consumer financial services.

Salary

Base: 119,600.00 - 219,120.00; Bonus/Equity: bonus based on individual and company performance, variable or annual; Benefits: medical, financial, various paid time off benefits

Skills & Requirements

Must-have

  • digital customer engagement marketing
  • non-loan feature marketing roadmap
  • customer journey design
  • omni-channel customer engagement
  • marketing technology expertise
  • performance optimization

Nice-to-have

  • customer-first approach
  • data-driven mindset
  • test and learn approach
  • brand love
  • AI and innovation

Key Requirements

  • 10+ years of progressive experience
  • Proven track record of leading high-performing teams
  • Deep expertise in owned-channel strategy
  • Strong understanding marketing technology and analytics
  • Bachelor’s degree required

Work Rights

Not specified

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