Marketing Crm Senior Analyst

Rappi Com Mx

Crm and marketing automation platforms
Data-driven campaign optimization
Customer journey management
You will design and manage the customer journey from onboarding to reactivation of inactive users

Job Summary

  • You will design and manage the customer journey from onboarding to reactivation of inactive users.
  • This role acts as the bridge between data technology and marketing creativity to deliver impactful campaigns.
  • You will work closely with Product, Data, and Creative teams to ensure database integrity and brand consistency.

Matching Summary

You will design and manage the customer journey from onboarding to reactivation of inactive users.

Skills & Requirements

Must-have

  • CRM and marketing automation platforms
  • Data-driven campaign optimization
  • Customer journey management
  • Multichannel campaign execution
  • KPI monitoring and analysis
  • SQL intermediate knowledge

Nice-to-have

  • Growth mindset and experimentation
  • Cross-functional teamwork
  • Clear communication to non-technical stakeholders

Key Requirements

  • 4-5 years experience in CRM or retention marketing
  • Experience with Salesforce Marketing Cloud, Braze, HubSpot, Klaviyo or Insider
  • Intermediate SQL skills
  • Ability to handle large data volumes

Work Rights

Not specified

Tailored Resume

Cover Letter