AstraZeneca is seeking a Marketing professional for their Shanghai office, emphasizing the need for a deep understanding of customer insights and effective campaign execution. The role involves developing strategic marketing plans, managing research projects, and collaborating with cross-functional teams to achieve sales objectives
Job Summary
Develops brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and formulating promotion mixes.
Implements brand execution plans by developing selling tools, coordinating external stakeholder activities, and monitoring plan implementation against agreed measures.
Supports sales teams by conducting product training, developing creative campaigns, and evaluating promotional material effectiveness.
Matching Summary
Match Score: 85
AstraZeneca is seeking a Marketing professional for their Shanghai office, emphasizing the need for a deep understanding of customer insights and effective campaign execution. The role involves developing strategic marketing plans, managing research projects, and collaborating with cross-functional teams to achieve sales objectives.