Brand Manager (global Crypto Exchange)

Hyphen Partners

China, China
On-site
Global brand strategy
Integrated marketing campaigns
Cross-cultural brand narrative
Define and evolve the brand’s global DNA, ensuring a consistent voice and visual identity across all touchpoints

Job Summary

  • Define and evolve the brand’s global DNA, ensuring a consistent voice and visual identity across all touchpoints.
  • Lead the end-to-end execution of large-scale brand awareness campaigns, from World Cup sponsorships to localized community activations.
  • Craft compelling stories that translate seamlessly between Western "Crypto Twitter" (X) culture and the nuances of the Asian/Chinese crypto landscape.

Matching Summary

Define and evolve the brand’s global DNA, ensuring a consistent voice and visual identity across all touchpoints.

Skills & Requirements

Must-have

  • Global brand strategy
  • Integrated marketing campaigns
  • Cross-cultural brand narrative
  • Market intelligence monitoring
  • Creative agency management
  • Brand crisis management

Nice-to-have

  • Strong product execution
  • Deep liquidity understanding
  • Rapid global expansion experience
  • Top-of-mind brand positioning

Key Requirements

  • 5+ years brand management experience
  • Native-level Mandarin Chinese fluency
  • Professional English proficiency
  • Deep crypto/blockchain understanding
  • Analytical rigor for marketing strategies
  • Proven leadership managing teams

Work Rights

Not specified

Tailored Resume

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