Shopper Marketing Manager

Diageo

Wien, Austria
Shopper marketing strategies
Drive shopper engagement and conversion
Implement shopper marketing initiatives
This role is critical in accomplishing impactful shopper marketing strategies, involving working closely with retail partners, sales teams, and internal collaborators to drive shopper engagement and conversion at the point of purchase

Job Summary

  • This role is critical in accomplishing impactful shopper marketing strategies, involving working closely with retail partners, sales teams, and internal collaborators to drive shopper engagement and conversion at the point of purchase.
  • Key responsibilities include implementing shopper marketing initiatives, adapting global toolkits to local nuances, managing POS deployment, collaborating with retail partners, monitoring performance, and managing budgets.
  • Diageo offers flexibility, a competitive rewards and benefits package including an inclusive culture, parental leave, incentive plans, and product discounts.

Matching Summary

This role is critical in accomplishing impactful shopper marketing strategies, involving working closely with retail partners, sales teams, and internal collaborators to drive shopper engagement and conversion at the point of purchase.

Skills & Requirements

Must-have

  • Shopper marketing strategies
  • Drive shopper engagement and conversion
  • Implement shopper marketing initiatives
  • Adapt and customize toolkits
  • Deploy point-of-sale materials
  • Measure campaign efficiency

Nice-to-have

  • Passion for creating experiences
  • Deal with ambiguity and adapt quickly
  • Modern work life balance policies
  • Inclusive company culture

Key Requirements

  • 5+ years' experience in FMCG
  • Knowledge of Swiss and Austrian market
  • Proficient in German and English
  • French is a plus

Work Rights

Not specified

Tailored Resume

Cover Letter