Define the long-term brand strategy for new assets of GU/Gyn, GI/HBC, Hema, including target patient segments, value proposition, competitive differentiation, and portfolio fit
Job Summary
Define the long-term brand strategy for new assets of GU/Gyn, GI/HBC, Hema, including target patient segments, value proposition, competitive differentiation, and portfolio fit.
Lead customer research, market landscaping, and unmet needs assessments to inform asset strategy, brand architecture, and messaging; synthesize clinical insights into actionable marketing plans.
Build integrated global launch plans (milestones, channels, content, resourcing), establish launch KPIs, and oversee execution readiness in partnership with regions.
Matching Summary
Define the long-term brand strategy for new assets of GU/Gyn, GI/HBC, Hema, including target patient segments, value proposition, competitive differentiation, and portfolio fit.