Associate Director, Haematology And Cell Therapy Marketing Brand Lead, Uk & Ireland
Bristol Myers Squibb
United Kingdom
50% onsite
Hematology and cell therapy portfolio
Uk & ireland market expertise
Cross-functional team leadership
This role owns the fully loaded P&L, including promotional field teams, and is accountable for brand strategy, launch excellence, and commercial performance across the UK and Ireland
Job Summary
This role owns the fully loaded P&L, including promotional field teams, and is accountable for brand strategy, launch excellence, and commercial performance across the UK and Ireland.
The role spans a multi-asset, multi-indication portfolio across oral therapies and highly complex cell therapies, carrying direct accountability for field team leadership and performance.
Success requires orchestration of cross-functional teams, field teams, and external stakeholders to deliver launch excellence within evolving access environments.
Matching Summary
This role owns the fully loaded P&L, including promotional field teams, and is accountable for brand strategy, launch excellence, and commercial performance across the UK and Ireland.
Skills & Requirements
Must-have
Hematology and Cell Therapy Portfolio
UK & Ireland Market Expertise
Cross-functional Team Leadership
P&L and Budget Management
Launch Excellence in Oncology/Hematology
Omnichannel Strategy and Execution
Nice-to-have
Transforming patient lives through science
Fostering a leadership culture
Navigating complex portfolio and supply challenges
Building long-term franchise value
Personalized marketing approaches
Key Requirements
10+ years of management experience in pharmaceutical industry
Significant experience within Oncology/Hematology therapeutic area
Experience in launching and resourcing Oncology and Hematology brands
In-depth knowledge of UK and Ireland market, NHS & HSE structure
Relevant management background in leading Commercial, Access, or Medical functions