Haleon is seeking a Senior Group Ka Manager to lead the content and paid media strategy for its Caltrate and Centrum brands on the Douyin platform. The ideal candidate will have significant experience in brand social marketing, particularly in e-commerce management, and will be responsible for enhancing brand visibility and efficiency through strategic planning and collaboration
Job Summary
The role is fully responsible for developing and executing the content and paid media strategy for Caltrate and Centrum on the Douyin platform.
Candidates must lead advertising strategies to achieve ROI targets while managing the E-marketing budget effectively.
The position requires close collaboration with Brand Marketing, Sales Operations, Product, Trade Marketing, and Supply Chain teams to ensure seamless integration.
Matching Summary
Match Score: 85
Haleon is seeking a Senior Group Ka Manager to lead the content and paid media strategy for its Caltrate and Centrum brands on the Douyin platform. The ideal candidate will have significant experience in brand social marketing, particularly in e-commerce management, and will be responsible for enhancing brand visibility and efficiency through strategic planning and collaboration.
Skills & Requirements
Must-have
5+ years Douyin e-commerce experience
Mastery of Douyin EMKT ecosystem
Proven track record with 500 million RMB budget
Data-driven content marketing strategy
Cross-functional team collaboration
Nice-to-have
Strong creative planning and aesthetic judgment
Strategic vision with operational detail focus
High sensitivity to hot trends
Agile performance-focused culture fit
Deep human understanding of consumers
Key Requirements
Bachelor's degree or above
5+ years in brand social marketing or Douyin business management
Experience managing 500 million RMB budget preferred