BDO, a global professional services firm, is seeking a Marketing Lead to spearhead its marketing agenda, focusing on B2B relationships and integrated campaigns. The ideal candidate should possess significant leadership experience in marketing within complex environments, demonstrating a strong ability to drive measurable outcomes and elevate team performance
Job Summary
BDO is looking for a Marketing Lead to shape the firm’s marketing agenda and lead its delivery within the Clients & Markets team.
This role will suit a commercially minded marketing leader who thrives on building relationships in complex, partner-led B2B environments.
Key priorities include marketing planning, go-to-market alignment, campaign delivery, and uplifting marketing capability across the team.
Matching Summary
Match Score: 85
BDO, a global professional services firm, is seeking a Marketing Lead to spearhead its marketing agenda, focusing on B2B relationships and integrated campaigns. The ideal candidate should possess significant leadership experience in marketing within complex environments, demonstrating a strong ability to drive measurable outcomes and elevate team performance.
Skills & Requirements
Must-have
Marketing agenda leadership
Integrated campaigns and demand generation
CRM and marketing automation leverage
Thought leadership development
Go-to-market strategy alignment
Partner-led B2B environments
Nice-to-have
Inspire others to go further
Create together to reach higher
Build trust to lead purposefully
Continuous improvement culture
Leverage AI and technology
Key Requirements
Senior marketing leadership experience
Experience leading national marketing functions
Proven experience with integrated marketing strategies
Experience partnering with business development teams
Experience building high-performing teams
Experience leveraging CRM and marketing automation platforms