Vice President - Marketing Analytics & Performance

Newrez

Multiple Locations
On-site
Marketing measurement framework
Performance analysis and insights
Acquisition, conversion, and roi optimization
Newrez is seeking a Vice President of Marketing Analytics & Performance to lead the development of their marketing measurement framework and oversee analytics teams. The ideal candidate will possess extensive experience in marketing analytics, leadership capabilities, and strong communication skills necessary for strategic decision-making

Job Summary

  • The VP Marketing Analytics & Performance leads the analytical foundation that powers Newrez’s growth engine, responsible for developing the marketing measurement framework and providing key insights to inform model development and optimization.
  • This role will conduct performance analysis, create a robust test framework, and deliver insights that optimize acquisition, conversion, and ROI, overseeing analytics teams and partnering closely with Product, Marketing, Sales, Technology and Data leadership.
  • The position requires a Bachelor’s degree in a related field with 12+ years of marketing analytics experience, including 3-5 years in a leadership role, and strong proficiency in SQL, Python/R, and analytics platforms.

Matching Summary

Match Score: 85

Newrez is seeking a Vice President of Marketing Analytics & Performance to lead the development of their marketing measurement framework and oversee analytics teams. The ideal candidate will possess extensive experience in marketing analytics, leadership capabilities, and strong communication skills necessary for strategic decision-making.

Skills & Requirements

Must-have

  • Marketing measurement framework
  • Performance analysis and insights
  • Acquisition, conversion, and ROI optimization
  • Develop and lead analytics teams
  • Collaborate with cross-functional leaders
  • Present findings to senior leadership

Nice-to-have

  • Empowering employees and fostering growth
  • Innovative solutions and recognizing performance
  • Superior service and simple processes

Key Requirements

  • 12+ years of marketing analytics experience
  • 3-5+ years in a leadership role
  • Bachelor’s degree in Marketing/Business Analytics, Data Science, Economics, or related field
  • Advanced degree preferred
  • Strong experience with performance analytics, data attribution and data science/modeling
  • Familiarity with modern data stacks, BI tools, and data science workflows
  • Proven ability to present and communicate complex analyses to senior leadership

Work Rights

Not specified

Tailored Resume

Cover Letter