Pantherlabs is seeking a Digital Marketing Manager in Canada who will be responsible for optimizing and driving performance across various digital marketing channels, including website, email, and paid media. The ideal candidate should have at least 4 years of B2B digital marketing experience, with a strong focus on conversion optimization and data-driven strategies
Job Summary
This role owns the performance and optimization of Panther's digital marketing engine to drive pipeline through high-performing website experiences.
The company is building an AI SOC platform that helps security teams detect and respond to threats at scale without legacy overhead.
Candidates receive competitive equity in a well-established cybersecurity company along with unlimited PTO and comprehensive health benefits.
Matching Summary
Match Score: 85
Pantherlabs is seeking a Digital Marketing Manager in Canada who will be responsible for optimizing and driving performance across various digital marketing channels, including website, email, and paid media. The ideal candidate should have at least 4 years of B2B digital marketing experience, with a strong focus on conversion optimization and data-driven strategies.
Salary
Base: $103,000 - $115,000 CAD OTE; Bonus/Equity: 90/10 pay split plus Incentive Stock Options; Benefits: Comprehensive health coverage and tech budget
Skills & Requirements
Must-have
4+ years B2B digital marketing experience
Website performance and CRO ownership
HubSpot marketing automation proficiency
Salesforce CRM system knowledge
Lifecycle program and nurture strategy
SEO and AEO organic growth expertise
Paid media channel management
Nice-to-have
Experience managing external agency relationships
Analytical mindset for data-driven insights
Strong project management skills
Familiarity with AI-driven discovery strategies
Excellent communication abilities
Key Requirements
4+ years B2B digital marketing experience
Hands-on ownership of website, email, and paid media