Acquisition Marketing Manager (retail Deposits)

MTB (M&T Bank)

Buffalo, New York, United States of America
Base: $107,500.00 - $179,100.00 annual (usd); bonu...
Onsite
7 years of marketing experience
2 years managerial experience
Retail banking expertise
This role is responsible for driving profitable growth for the Retail Deposits business through strategic customer acquisition

Job Summary

  • This role is responsible for driving profitable growth for the Retail Deposits business through strategic customer acquisition.
  • The successful candidate will design and optimize end-to-end acquisition journeys across owned and paid channels to improve return on investment.
  • The position requires leading a team of individual contributors while partnering with Product, Digital, Analytics, and Technology teams.

Matching Summary

This role is responsible for driving profitable growth for the Retail Deposits business through strategic customer acquisition.

Salary

Base: $107,500.00 - $179,100.00 Annual (USD); Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • 7 years of marketing experience
  • 2 years managerial experience
  • Retail banking expertise
  • Customer acquisition strategy
  • Omni-channel campaign execution

Nice-to-have

  • Banking and financial services background
  • Retail deposits specific experience
  • Strong stakeholder relationship building
  • Data-driven decision making skills
  • Experience with test-and-learn initiatives

Key Requirements

  • Bachelor's Degree required
  • 7 years of marketing experience
  • 2 years of managerial experience
  • Experience in talent development
  • Ability to resolve complex escalated issues

Work Rights

Not specified

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