Marketing Research & Insights Manager

Generac

Pewaukee, Wisconsin, United States
Onsite
5 years leadership experience in market research
Expertise in qualitative and quantitative methodologies
Advanced excel and spss proficiency required
Generac is seeking a Market Research & Insights Manager to join their team in Pewaukee, Wisconsin. The successful candidate will design and execute research projects to inform business strategies, requiring strong expertise in both qualitative and quantitative research methodologies

Job Summary

  • The role involves designing and executing research projects that inform business strategies for Generac's energy technology solutions.
  • Candidates will lead cross-functional initiatives to identify knowledge gaps and integrate data sources for actionable insights.
  • The position requires managing ongoing voice of customer programs while translating complex data into clear presentations for executive leadership.

Matching Summary

Match Score: 85

Generac is seeking a Market Research & Insights Manager to join their team in Pewaukee, Wisconsin. The successful candidate will design and execute research projects to inform business strategies, requiring strong expertise in both qualitative and quantitative research methodologies.

Skills & Requirements

Must-have

  • 5 years leadership experience in market research
  • Expertise in qualitative and quantitative methodologies
  • Advanced Excel and SPSS proficiency required
  • Project management for consumer research programs
  • Experience with online platforms like Recollective

Nice-to-have

  • Consultant or supplier side experience preferred
  • Passion for advocating consumer perspective
  • Ability to thrive in ambiguous environments
  • Relevant research certifications are a plus

Key Requirements

  • Bachelor's degree in marketing, Business Administration, Psychology, or related field
  • Minimum 5 years of leadership experience in market research
  • Strong preference for consultant/supplier side experience

Work Rights

Not specified

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