The role is responsible for defining and driving Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for the CIO persona
Job Summary
The role is responsible for defining and driving Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for the CIO persona.
This senior-level individual contributor operates as a strategic hub across Product Marketing, Brand, Creative, Digital, and Regional teams to ensure a unified multichannel story.
Workday offers a flexible work approach requiring at least half of the time each quarter in-office or in the field with customers and partners.
Matching Summary
The role is responsible for defining and driving Workday's global go-to-market campaign positioning the company as the definitive leader in enterprise AI for the CIO persona.
Salary
Base: $170,600 - $255,800 USD (Pleasanton); Bonus/Equity: Eligible for Workday Bonus Plan and annual refresh stock grants; Benefits: Comprehensive benefits package available
Skills & Requirements
Must-have
10+ years global B2B marketing experience
8-10+ years marketing to CIOs
Complex matrixed organization experience
Full-funnel campaign orchestration
AI platform and cloud ecosystem knowledge
Nice-to-have
Executive presence and influence skills
Sun-drenched optimism and drive
Collaborative player-coach approach
Curious minds and courageous collaborators
Key Requirements
10+ years leading global B2B marketing campaigns
5+ years in complex matrixed organizations
Experience marketing to technical buyers like CIOs