Smm/ad-cvrm Mkt-上海

AstraZeneca

Brand strategy development
Marketing plan execution
Market research analysis
Leads development of brand strategy and marketing plans for assigned brand, which may include distribution channel solutions

Job Summary

  • Leads development of brand strategy and marketing plans for assigned brand, which may include distribution channel solutions.
  • Works closely with direct-to-consumer and managed markets teams to ensure successful positioning.
  • AstraZeneca embraces diversity and equality of opportunity and is committed to building an inclusive and diverse team.

Matching Summary

Leads development of brand strategy and marketing plans for assigned brand, which may include distribution channel solutions.

Skills & Requirements

Must-have

  • brand strategy development
  • marketing plan execution
  • market research analysis
  • promotions and advertising evaluation
  • direct-to-consumer positioning
  • pharmaceutical product commercialization

Nice-to-have

  • consumer markets strategy
  • insight and market research
  • sales leadership experience
  • emerging or DFL role

Key Requirements

  • Bachelor’s Degree
  • Marketing and/or promotions experience
  • Experience developing and executing strategy
  • Experience managing complex projects
  • Understanding of US pharmaceutical development
  • Understanding of US Healthcare environment

Work Rights

Not specified

Tailored Resume

Cover Letter