Assistant Director Of B2b Marketing

Penn State

University Park, Pennsylvania, United States
Base: $61,800.00 - $102,300.00; bonus/equity: not ...
Hybrid
Develop data-driven b2b marketing strategies
Manage annual direct-expense marketing budget
Lead integrated marketing campaign execution
This role is responsible for developing, executing, and optimizing integrated marketing strategies that drive enrollment growth and strengthen partner relationships

Job Summary

  • This role is responsible for developing, executing, and optimizing integrated marketing strategies that drive enrollment growth and strengthen partner relationships.
  • The position serves as a strategic partner to the B2B Business Development team while providing direction to marketing staff.
  • Penn State offers a competitive benefits package including comprehensive medical coverage and a generous 75% tuition discount for employees.

Matching Summary

This role is responsible for developing, executing, and optimizing integrated marketing strategies that drive enrollment growth and strengthen partner relationships.

Salary

Base: $61,800.00 - $102,300.00; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, vision, retirement plans, paid time off, 75% tuition discount

Skills & Requirements

Must-have

  • Develop data-driven B2B marketing strategies
  • Manage annual direct-expense marketing budget
  • Lead integrated marketing campaign execution

Nice-to-have

  • Experience in higher education marketing
  • Strong stakeholder management skills
  • Ability to work independently in complex organizations

Key Requirements

  • Bachelor's Degree required
  • 3+ to 6+ years of relevant experience
  • Authorized to work in the U.S.

Work Rights

Must be authorized to work in the U.S.

Tailored Resume

Cover Letter