Senior Brand Manager (media)

Abbott

Ho Chi Minh City, Vietnam
Base: not specified; bonus/equity: not specified; ...
6-7 years related marketing experience
Mnc fmcg industry background
Salesforce.com automated marketing
The role leads consumer marketing activities to build brand positioning and manage strategies for commercialization and profit margins

Job Summary

  • The role leads consumer marketing activities to build brand positioning and manage strategies for commercialization and profit margins.
  • Candidates will develop and deploy automated marketing campaigns via Salesforce.com while collaborating with CRM teams to convert leads into purchases.
  • Abbott offers career development within an international company recognized as a great place to work for diversity and innovation.

Matching Summary

The role leads consumer marketing activities to build brand positioning and manage strategies for commercialization and profit margins.

Salary

Base: Not specified; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • 6-7 years related marketing experience
  • MNC FMCG industry background
  • Salesforce.com automated marketing
  • Social and digital campaign management
  • Budget management and forecasting

Nice-to-have

  • Science or Business education background
  • Self-driven team player attitude
  • Cross-functional stakeholder alignment
  • Problem analysis skills
  • Strategic thinking capabilities

Key Requirements

  • Minimum 6-7 years marketing experience
  • 1-2 years in same position
  • Bachelor's degree preferred
  • Proficient in English communication

Work Rights

Not specified

Tailored Resume

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