Lead strategic initiatives that drive media performance insights across GM’s marketing ecosystem
Job Summary
Lead strategic initiatives that drive media performance insights across GM’s marketing ecosystem.
Build and evolve methodologies for media measurement, including benchmarks, high-value behaviors, media quality, conversion, and budget / investment modeling.
Deliver compelling presentations and dashboards that align with business objectives and influence senior stakeholders.
Matching Summary
Lead strategic initiatives that drive media performance insights across GM’s marketing ecosystem.
Skills & Requirements
Must-have
paid media performance analysis
develop measurement frameworks
synthesize cross-channel analytics
deliver actionable insights
digital analytics platforms expertise
SQL proficiency for large datasets
Nice-to-have
creative measurement experience
brand equity analysis
demand space activation
Python for data analysis
Azure and Databricks knowledge
Key Requirements
6+ years in media strategy or marketing analytics
Bachelor’s degree in Marketing or related field
Experience creating and managing dashboards in Power BI