Lead the development and execution of an integrated brand strategy that supports business and brand goals, encompassing campaign activation, sponsorships, social media, and community investment
Job Summary
Lead the development and execution of an integrated brand strategy that supports business and brand goals, encompassing campaign activation, sponsorships, social media, and community investment.
Oversee brand positioning, value proposition, messaging frameworks, and brand governance, while identifying emerging market opportunities and evolving customer needs.
Build strong partnerships across various business units and collaborate with global/regional teams to ensure local strategies align with global brand standards.
Matching Summary
Lead the development and execution of an integrated brand strategy that supports business and brand goals, encompassing campaign activation, sponsorships, social media, and community investment.
Skills & Requirements
Must-have
integrated brand strategy
proposition campaign activation
social media strategy
community investment strategy
cross-functional alignment
media planning and buying
Nice-to-have
forward-thinking and creative
strong strategic instincts
exceptional stakeholder management
data-driven insights
inclusive work environment
Key Requirements
15+ years of brand marketing experience
Bachelor's degree in Marketing, Communications, Business, or related