Softline Solutions is a full-service digital marketing agency that helps businesses grow online by increasing visibility, generating leads, and boosting sales
Job Summary
Softline Solutions is a full-service digital marketing agency that helps businesses grow online by increasing visibility, generating leads, and boosting sales.
The Design Lead will manage a small team while staying hands-on in design and deployment using Figma and Webflow, balancing internal builds with agency collaboration.
This role focuses on optimizing digital touchpoints that convert prospects into qualified leads through data-driven design and iterative testing.
Matching Summary
Softline Solutions is a full-service digital marketing agency that helps businesses grow online by increasing visibility, generating leads, and boosting sales.
Skills & Requirements
Must-have
Lead generation focused UX/UI design
Proficiency in Webflow deployment
Strong Figma component design skills
Conversion rate optimization principles
Multi-variant A/B testing experience
Team leadership and mentoring
Collaboration with development agencies
Nice-to-have
Experience with franchise or multi-location brands
Familiarity with home services or lifestyle brands
Internal agency or shared services environment
Experience with analytics platforms like Google Analytics
Key Requirements
5+ years UX/UI or digital design experience
Experience leading or mentoring designers
Proficiency in Webflow
Familiarity with A/B testing and CRO methodologies
Experience coordinating with external development agencies