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The Assistant Manager Sports Marketing role at adidas AG in China focuses on enhancing the brand's presence and partnerships with basketball athletes in the local market. The position involves executing global marketing strategies, managing relationships, and driving profitability through effective local marketing initiatives.
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Job Summary
This role plays an instrumental part in portraying the adidas brand and leveraging associations with BB athletes within the China market.
The incumbent will drive business for all BB licensed merchandise and ensure return on investment for the adidas Brand through local implementation of global strategies.
Key responsibilities include developing mid/long-term strategic business plans, managing marketing budgets, and ensuring premium service for partners visiting China.
Matching Summary
Match Score: 75
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The Assistant Manager Sports Marketing role at adidas AG in China focuses on enhancing the brand's presence and partnerships with basketball athletes in the local market. The position involves executing global marketing strategies, managing relationships, and driving profitability through effective local marketing initiatives.
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Skills & Requirements
Must-have
Fluent in English and Chinese
Strong project management skills
Experience in Sports Marketing
Budget management and ROI analysis
Strategic planning for brand partnerships
Nice-to-have
Passion towards basketball
Strong negotiation skills
Empathy and interpersonal skills
Problem-solving abilities
Market and industry awareness
Key Requirements
University degree in business or marketing
Minimum 4 years experience in Marketing
Experience in Sports Marketing or Account Management