Senior Manager Community Marketing, Rn

adidas AG

Shanghai, China
On-site
Community marketing initiatives
Grassroots platforms
Adidas runner community
Develop, support and manage key initiatives across AR (adidas Runner) and Trail Run (26H2) community function to achieve GCA’s running priorities

Job Summary

  • Develop, support and manage key initiatives across AR (adidas Runner) and Trail Run (26H2) community function to achieve GCA’s running priorities.
  • Coordinate and manage AR & Trail Run (26H2) community development, plan & execution with cross functional stakeholders.
  • Develop the budget plan based on the Community strategic initiatives and maximize the use of budget for maximum return on financial investment.

Matching Summary

Develop, support and manage key initiatives across AR (adidas Runner) and Trail Run (26H2) community function to achieve GCA’s running priorities.

Skills & Requirements

Must-have

  • Community marketing initiatives
  • Grassroots platforms
  • Adidas Runner community
  • Trail Run community
  • Marketing plan execution
  • Budget development and management

Nice-to-have

  • Partnership marketing experience
  • Passion for running
  • Strong team player
  • Attention to detail
  • Sensitive to finance data

Key Requirements

  • 8 – 10 years proven experience in related industry
  • 3 years in a managerial position preferred
  • Working experience in/with running & trail run related sports
  • Strong communication skillset
  • Event planning & organization skill set
  • Able to handle stress from timeline and working scope
  • High level of integrity

Work Rights

Not specified

Tailored Resume

Cover Letter