Adobe is seeking a Principal Product Marketing Manager focused on Community & Culture to lead its marketing strategy for creators and creative technologists. The role emphasizes cultural relevance and community engagement to drive brand growth and product adoption
Job Summary
This role will co-lead the global community and cultural marketing strategy for creators across next-generation Adobe products.
The successful candidate must translate cultural insight into measurable brand relevance, buzz, and creator adoption while building feedback loops that influence product strategy.
Adobe offers a competitive compensation range of $145,400 to $261,150 annually depending on location and experience.
Matching Summary
Match Score: 85
Adobe is seeking a Principal Product Marketing Manager focused on Community & Culture to lead its marketing strategy for creators and creative technologists. The role emphasizes cultural relevance and community engagement to drive brand growth and product adoption.
Salary
Base: $145,400 - $261,150 annually; Short-term incentives: Annual Incentive Plan (AIP); Equity: Eligible for new hire equity award
Skills & Requirements
Must-have
10+ years product marketing experience
Creator community and cultural strategy
Go-to-market leadership for global teams
Deep understanding of AI and creator economy
Cross-functional collaboration with product teams
Nice-to-have
Strong creative judgment and storytelling skills
Experience in fast-moving ambiguous environments
Ability to mentor junior team members
Forward-looking point of view on creative culture
Scalable framework development capabilities
Key Requirements
10+ years of experience in product marketing or related roles
BS Degree in Marketing or Business preferred
Demonstrated ability to lead cross-functional initiatives