**
Dentsu B2B APAC is seeking a Retail Media Monetization Specialist to enhance commerce-driven media strategies within the retail and e-commerce sectors. The role requires extensive experience in digital media, programmatic advertising, and audience monetization to drive revenue growth and measurable business outcomes.
**
Job Summary
The role focuses on building and scaling commerce-driven media monetization across retail and e-commerce ecosystems for non-endemic advertisers.
Candidates must design programmatic monetization models using SSPs, DSPs, and retail media platforms to leverage shopper data.
Success requires developing commercial propositions for onsite, offsite, and in-store media inventory while achieving revenue targets.
Matching Summary
Match Score: 75
**
Dentsu B2B APAC is seeking a Retail Media Monetization Specialist to enhance commerce-driven media strategies within the retail and e-commerce sectors. The role requires extensive experience in digital media, programmatic advertising, and audience monetization to drive revenue growth and measurable business outcomes.
**
Skills & Requirements
Must-have
10-14 years digital media experience
Retail Media Network (RMN) strategy
Programmatic ecosystem knowledge DSP SSP
First-party data activation frameworks
Commerce media platform expertise
Nice-to-have
Clean room integration experience
Quick-commerce or fintech background
Strategic storytelling abilities
Joint business plan leadership
Privacy-compliant targeting skills
Key Requirements
10-14 years experience in digital media or programmatic advertising
Proven track record with e-commerce platforms or retailers