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The Director, Category Commercial position at Coca-Cola in Shanghai focuses on translating category marketing strategies into actionable commercial plans to drive growth across various markets and channels. The role emphasizes collaboration across teams to ensure effective execution of brand strategies while maintaining alignment within a complex bottling system.
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Job Summary
This role connects Category Marketing strategy with Commercial execution across markets to drive topline growth and share expansion.
The Director will translate long-term brand strategies into actionable commercial priorities, guiding portfolio choices and investment decisions.
Candidates must have deep expertise in RGM levers like pricing architecture and promotional strategies within a complex bottler system.
Matching Summary
Match Score: 75
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The Director, Category Commercial position at Coca-Cola in Shanghai focuses on translating category marketing strategies into actionable commercial plans to drive growth across various markets and channels. The role emphasizes collaboration across teams to ensure effective execution of brand strategies while maintaining alignment within a complex bottling system.
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