Job Summary

• Drive active customer engagement and maximize lifetime value through intelligent segmentation, behavior-triggered communications, and retention strategies.
• Design and implement real-time engagement campaigns based on trading behavior, market events, and product usage, optimizing trigger logic, timing, and frequency.
• Build predictive models to identify churn risk and trigger proactive interventions, while creating winback campaigns to reactivate dormant and lapsed customers.

Matching Summary

Skills & Requirements

Key Requirements

• 3+ years experience designing lifecycle campaigns
• Strong analytical skills
• Proven experience building predictive models
• Knowledge of customer lifecycle marketing
• Advanced proficiency with SQL
• Experience optimizing trigger logic
• A/B testing and experimentation mindset

Work Rights