Head of Early Engagement Strategy - C14

Citigroup

Wilmington, Delaware, United States
Base: $144,480.00 - $216,720.00; bonus/equity: dis...
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10 plus years progressive post-baccalaureate experience
Financial services industry digital marketing background
Executive level presentation development skills
** Citi is seeking a Head of Early Engagement Strategy to lead marketing initiatives aimed at enhancing cardmember engagement during their initial tenure with the company. The ideal candidate will have extensive experience in business and marketing strategy within the financial services industry, particularly in digital marketing, with a strong ability to analyze data and develop targeted campaigns. **

Job Summary

  • This role drives the comprehensive marketing strategy focused on early cardmember engagement to increase usage of USCC products immediately upon approval.
  • The position requires leading personalized customer onboarding journeys that guide new customers to deepen their relationship with Citi and drive profitability over 24 months.
  • Citi offers competitive employee benefits including medical, dental, vision coverage, 401(k), life insurance, and paid time off packages.

Matching Summary

Match Score: 75

** Citi is seeking a Head of Early Engagement Strategy to lead marketing initiatives aimed at enhancing cardmember engagement during their initial tenure with the company. The ideal candidate will have extensive experience in business and marketing strategy within the financial services industry, particularly in digital marketing, with a strong ability to analyze data and develop targeted campaigns. **

Salary

Base: $144,480.00 - $216,720.00; Bonus/Equity: Discretionary and formulaic incentive and retention awards available; Benefits: Medical, dental, vision, 401(k), life, accident, disability insurance, wellness programs, and paid time off

Skills & Requirements

Must-have

  • 10 plus years progressive post-baccalaureate experience
  • Financial services industry digital marketing background
  • Executive level presentation development skills
  • P&L drivers and quantitative analysis expertise
  • Customer lifecycle management strategy

Nice-to-have

  • Strong executive presence and leadership
  • Experience managing across large organizations
  • Ability to inspire confidence in teams
  • Deep familiarity with competitor products
  • Structured problem-solving approach

Key Requirements

  • Bachelor's Degree required
  • 10 plus years of progressive experience
  • Strong background in financial services marketing
  • High degree of comfort with financial analysis

Work Rights

Not specified

Tailored Resume

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