This role is part of WPP 650, a team dedicated to shaping lives through meaningful work with the UK government
Job Summary
This role is part of WPP 650, a team dedicated to shaping lives through meaningful work with the UK government.
The Analytics Manager will execute measurement activities, translate complex data into actionable insights, and ensure effectiveness in government campaigns.
WPP Media offers a hybrid work environment with comprehensive benefits including medical insurance, retirement plans, and mental health awareness days.
Matching Summary
This role is part of WPP 650, a team dedicated to shaping lives through meaningful work with the UK government.
Skills & Requirements
Must-have
Client leadership and stakeholder management
Strategic measurement and data analysis
Presentation of analytical insights to clients
Understanding of research methodologies
Collaboration with planning and activation teams
Nice-to-have
Experience with behavior change measurement
Knowledge of marketing mix modelling
Familiarity with digital attribution techniques
Active participation in industry bodies
Strong commercial mindset for projects
Key Requirements
Bachelor's degree in quantitative field preferred
Proven experience in marketing effectiveness or advanced analytics
Expertise in qualitative and quantitative research tools