This role delivers high-quality analytics to inform investment choices and optimize A&P deployment across Europe within Diageo's new EU Media & Digital Centre
Job Summary
This role delivers high-quality analytics to inform investment choices and optimize A&P deployment across Europe within Diageo's new EU Media & Digital Centre.
The successful candidate will build sufficiency guides and conduct scenario forecasting to stress-test plans under varying market conditions.
You will translate complex analytical outputs into clear, actionable recommendations for markets, hubs, and senior stakeholders to drive commercial value.
Matching Summary
This role delivers high-quality analytics to inform investment choices and optimize A&P deployment across Europe within Diageo's new EU Media & Digital Centre.
Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
3-5 years marketing analytics experience
MMM model output expertise
Sufficiency planning and scenario analysis
Data visualization dashboard skills
Translating complex data to business insights
Nice-to-have
SQL and Python/R knowledge
Test-and-learn mindset
Collaborative cross-regional style
Experience with Catalyst or Sensor tools
Key Requirements
3-5 years in media, marketing analytics, or econometrics
Strong expertise in MMM models and ROI analysis
Hands-on experience with statistical modelling tools