Financial services or regulated industry background
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CommBank is seeking a Senior Marketing Manager for Everyday Banking Acquisition and Go To Market, responsible for leading end-to-end marketing strategies for their banking portfolio. The ideal candidate will possess extensive marketing experience, particularly in data-driven decision-making and performance optimization, to drive customer acquisition and engagement.
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Job Summary
The role is responsible for owning and delivering end-to-end acquisition and go-to-market activity for CommBank's Everyday Banking portfolio.
Candidates must have a financial services or complex regulated industry background with an understanding of retail banking products.
The company supports flexible working options including changing start times, part-time arrangements, and job shares.
Matching Summary
Match Score: 75
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CommBank is seeking a Senior Marketing Manager for Everyday Banking Acquisition and Go To Market, responsible for leading end-to-end marketing strategies for their banking portfolio. The ideal candidate will possess extensive marketing experience, particularly in data-driven decision-making and performance optimization, to drive customer acquisition and engagement.
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Skills & Requirements
Must-have
ATL creative strategy and execution
Paid media strategy in digital environments
Financial services or regulated industry background
Analytical project management and optimisation skills
Regulatory compliance and reputational risk management
Nice-to-have
Strong eye for creative and self-motivated mindset
Data-driven test-and-learn approach
Passion for continuous improvement
Experience leading agency partners and cross-functional teams
Ability to build trusted stakeholder relationships
Key Requirements
Proven experience in paid media strategy
Background in financial services or regulated industry
Highly developed analytical and project management skills