Marketing automation and lifecycle funnel optimization
Smartly, a Datacom Company, is seeking a Head of Acquisition and Lifecycle Growth to drive demand generation and optimize customer engagement for their SaaS products. The ideal candidate will have significant experience in performance marketing, particularly in a technology or SaaS environment, and a strong focus on data-driven growth strategies
Job Summary
This role is responsible for building and operating the engine that converts market demand into a healthy, qualified pipeline while stewarding early lifecycle outcomes.
The successful candidate will own all demand generation channels including paid media, organic search, and marketing automation to ensure CAC efficiency.
Candidates will partner closely with RevOps, Sales, and Activation teams to ensure seamless pipeline flows and continuously improved lifecycle transitions.
Matching Summary
Match Score: 85
Smartly, a Datacom Company, is seeking a Head of Acquisition and Lifecycle Growth to drive demand generation and optimize customer engagement for their SaaS products. The ideal candidate will have significant experience in performance marketing, particularly in a technology or SaaS environment, and a strong focus on data-driven growth strategies.
Skills & Requirements
Must-have
7-10+ years growth leadership experience
SaaS demand generation and performance marketing
Marketing automation and lifecycle funnel optimization
CAC efficiency and channel ROI management
Early customer lifecycle payback trajectory ownership
Nice-to-have
Experience with multi-product expansion strategies
Background in AI-enabled transformation initiatives
Proven track record of scaling acquisition volume
Strong curiosity and continuous learning mindset
Key Requirements
7-10+ years in growth or demand generation leadership
Proven track record in SaaS subscription business models
Demonstrated ability to improve unit economics and CAC