Manager - Digital Marketing

Legg Mason

Mumbai, India
On-site
Data-driven campaigns
Investor acquisition
Performance marketing campaigns
Drive investor acquisition, engagement, and retention through data-driven campaigns, personalized communication, and seamless digital experiences

Job Summary

  • Drive investor acquisition, engagement, and retention through data-driven campaigns, personalized communication, and seamless digital experiences.
  • Oversee website, landing pages, GA, and analytics dashboards for insights and usability improvements.
  • Shape the digital marketing roadmap aligned with brand goals, investor behaviour trends, and competitive landscape.

Matching Summary

Drive investor acquisition, engagement, and retention through data-driven campaigns, personalized communication, and seamless digital experiences.

Skills & Requirements

Must-have

  • data-driven campaigns
  • investor acquisition
  • performance marketing campaigns
  • conversion optimization
  • personalized email campaigns
  • lifecycle marketing programs
  • digital platform optimization
  • AI-driven solutions
  • BFSI digital marketing

Nice-to-have

  • test-and-learn culture
  • emerging technologies
  • inclusive and flexible culture
  • employee well-being

Key Requirements

  • 8–10 years of experience in digital marketing
  • Postgraduate degree in Management
  • NISM-Series-V-A: Mutual Fund Distributors Certification
  • Experience with CDPs & CMS platforms
  • Familiarity with GA4, SEO tools, Analytics tools and campaign platforms

Work Rights

Not specified

Tailored Resume

Cover Letter