Adobe is seeking an App Store Optimization (ASO) Manager to drive mobile user growth across its creative portfolio. The role focuses on developing strategies for app store visibility and conversion, requiring a data-driven and analytical candidate with experience in digital marketing and ASO
Job Summary
This role owns the strategic roadmap for driving acquisition, engagement, and long-term growth within the app store ecosystem.
The position requires partnering closely with Product Marketing, Go-to-Market, Product Management, Analytics, and Paid Media teams to deliver scalable growth.
Candidates must possess a deep understanding of both paid and organic mobile marketing metrics including impressions, downloads, installs, and retention.
Matching Summary
Match Score: 85
Adobe is seeking an App Store Optimization (ASO) Manager to drive mobile user growth across its creative portfolio. The role focuses on developing strategies for app store visibility and conversion, requiring a data-driven and analytical candidate with experience in digital marketing and ASO.
Salary
Base: $97,600 - $183,750 annually; Regional variations: CA $126,900 - $183,750; WA $114,000 - $165,000; Equity/AIP: Eligible for short-term incentives and new hire equity award
Skills & Requirements
Must-have
5+ years digital marketing experience
Deep understanding of ASO metrics
Experience with Sensor Tower or AppTweak
Strong analytical and data synthesis skills
Cross-functional collaboration in fast-paced environments
Nice-to-have
Partnership with Apple and Google
Growth mindset in enterprise ecosystem
Excellent verbal and visual communication
Experience with Generative AI products
Strategic roadmap ownership capability
Key Requirements
BA/BS in marketing, communications, business administration or related field
5+ years experience in digital marketing, mobile marketing, ASO, or mobile product management