Director, Digital Marketing (label-managed Catalog)

Universal Music Group

New York, United States
Base: $58,500-$152,260; bonus/equity: not specifie...
On-site
Develop and execute digital marketing campaigns
Manage key digital platform relationships
Drive audience growth and monetization
This leadership role will drive high-impact digital strategy across key artist and catalog moments, while remaining hands-on in execution and platform strategy

Job Summary

  • This leadership role will drive high-impact digital strategy across key artist and catalog moments, while remaining hands-on in execution and platform strategy.
  • Lead the development and execution of large-scale, cross-platform digital marketing campaigns that integrate organic social, paid media, creator activations, CRM, eCommerce, and platform partnerships.
  • Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day.

Matching Summary

This leadership role will drive high-impact digital strategy across key artist and catalog moments, while remaining hands-on in execution and platform strategy.

Salary

Base: $58,500-$152,260; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, and vision coverage, Fertility coverage, Wellbeing reimbursements, Student Loan Repayment Assistance, Tuition Reimbursement, 401(k) with immediate vesting, Flexible Paid Time Off, Winter Break, Company Holidays, Summer Fridays, Generous paid parental leave

Skills & Requirements

Must-have

  • Develop and execute digital marketing campaigns
  • Manage key digital platform relationships
  • Drive audience growth and monetization
  • Lead cross-functional marketing initiatives
  • Analyze campaign performance and optimize

Nice-to-have

  • Identify new digital trends and tools
  • Collaborate with design and creative teams
  • Foster a high-performance culture

Key Requirements

  • 5–8 years of progressive digital marketing experience
  • Proven track record of developing and executing large-scale digital campaigns
  • Demonstrated experience collaborating directly with major digital platforms
  • Deep understanding of catalog marketing
  • Advanced proficiency with analytics tools
  • Degree in relevant field and/or equivalent career experience

Work Rights

Not specified

Tailored Resume

Cover Letter