You will lead the strategy to ensure all digital touchpoints of our artists are perfectly optimised to maximize visibility, deepen engagement, and increase monetization, including Streaming (DSPs), Social Media, and Video platforms
Job Summary
You will lead the strategy to ensure all digital touchpoints of our artists are perfectly optimised to maximize visibility, deepen engagement, and increase monetization, including Streaming (DSPs), Social Media, and Video platforms.
The Growth & Insights team serves as a strategic engine bridging deep audience intelligence with scalable technological innovation to drive creative impact and optimization at scale.
WMG is committed to inclusion and diversity in all aspects of our business and is proud to be an equal opportunity workplace.
Matching Summary
You will lead the strategy to ensure all digital touchpoints of our artists are perfectly optimised to maximize visibility, deepen engagement, and increase monetization, including Streaming (DSPs), Social Media, and Video platforms.
Skills & Requirements
Must-have
DSP and social media ecosystems expertise
SEO and metadata optimization skills
Cross-functional collaboration abilities
Data-driven marketing campaign analysis
Digital content optimization in music industry
Nice-to-have
Passion for music and cultural trends
Experience with AI and emerging technologies
Innovative and change-embracing mindset
Global campaign experience
Brand and IP management knowledge
Key Requirements
Expert knowledge of DSP, Social & Video ecosystems
Strong communication and collaboration skills
Experience in asset/IP/brand management in music
Track record leading cross-functional projects
Deep knowledge of new and emerging technologies including AI tools