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Michelin is seeking a Marketing VP for the Central America region, based in Querétaro, Mexico, to lead marketing strategies for both B2B and B2C sectors. The role involves managing a team, overseeing operational plans, and driving strategic initiatives while maintaining close collaboration with senior stakeholders.
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Job Summary
The VP will be responsible for defining the tactical Marketing strategy for B2B and B2C business lines and will report directly to the regional president.
Key responsibilities include coordinating operational plans, managing requests from territories, and ensuring product/service relevance and competitiveness.
The role offers benefits superior to the law, including a company vehicle, annual performance bonus, comprehensive medical insurance, and international professional development opportunities.
Matching Summary
Match Score: 75
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Michelin is seeking a Marketing VP for the Central America region, based in Querétaro, Mexico, to lead marketing strategies for both B2B and B2C sectors. The role involves managing a team, overseeing operational plans, and driving strategic initiatives while maintaining close collaboration with senior stakeholders.
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Skills & Requirements
Must-have
Marketing strategy definition
B2B and B2C portfolio management
Team leadership and development
Cross-functional stakeholder management
Campaign design and implementation
Nice-to-have
Driving positive cultural change
Multicultural sensitivity
Continuous learning environment
Key Requirements
Proven ability to manage senior teams and stakeholders
Experience leading positive and empowering cultural changes
Solid command of marketing and branding campaigns
Experience building robust marketing strategies and plans
Ability to develop talent and guide professional growth
Multicultural sensitivity and experience with diverse countries