Senior Marketing Manager - Retail Go-to Market

Porters Liquor

Richmond, United States
On-site
Channel-specific marketing strategies
Omnichannel ecosystem
A&p budget management
Porters Liquor is seeking a Senior Marketing Manager for their Retail Go-to-Market strategy, emphasizing the need for an experienced marketing professional with a strong background in high-volume retail and digital marketing. The role involves leading marketing strategies across multiple channels to enhance brand presence and drive growth

Job Summary

  • Develop and lead the team accountable for channel-specific marketing strategies and execution for Dan Murphy’s.
  • Ensures a seamless and cohesive brand experience is maintained across the omnichannel ecosystem, aligned with the overarching brand vision.
  • Leads and mentors a team of marketing professionals, creating role clarity and a high-performance culture rooted in company values.

Matching Summary

Match Score: 85

Porters Liquor is seeking a Senior Marketing Manager for their Retail Go-to-Market strategy, emphasizing the need for an experienced marketing professional with a strong background in high-volume retail and digital marketing. The role involves leading marketing strategies across multiple channels to enhance brand presence and drive growth.

Skills & Requirements

Must-have

  • channel-specific marketing strategies
  • omnichannel ecosystem
  • A&P budget management
  • senior stakeholder influence
  • team leadership and development

Nice-to-have

  • passion for drinks
  • thirst for knowledge
  • collaborative behaviours

Key Requirements

  • 10+ years marketing experience in high-volume retail
  • Extensive channel-specific marketing strategy experience
  • Strong commercial acumen with complex partnerships
  • Strategic interface for Retail Media and suppliers
  • Tertiary qualifications in a related field

Work Rights

Not specified

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